| The Sonoma County Vintners and Sonoma Valley
Vintners & Growers announced the debut of “Sonoma Wine Country Weekend”, a three-day
wine, food, and auction extravaganza to be held Labor Day Weekend, August 29-31, 2008.
This event combines the best of the Sonoma County Showcase of Wine & Food and the
Sonoma Valley Harvest Wine Auction to offer the definitive Sonoma Wine Country experience and
raise Sonoma County’s national profile as a premier wine and food destination.
Sonoma Wine Country Weekend highlights the diversity and quality of the region, featuring
the best of artisanal wine and food and distinctive epicurean experiences. Taste of
Sonoma County at MacMurray Ranch on Saturday, August 30 and Sonoma Valley Harvest
Wine Auction at Cline Cellars on Sunday, August 31 are the highlights of Sonoma Wine
Country Weekend, supplemented by always-popular winery lunches and dinners on Friday,
August 29 and dinners on Saturday, August 30. More than 110 wineries and 60 chefs will offer
their wines and food for sampling at Taste of Sonoma, which also includes wine seminars,
chef demonstrations, vineyard experiences, and a top chef competition. The Sonoma Valley
Harvest Wine Auction, renowned for its wild themes and winemaker skits, continues that tradition
to raise funds for local charities, to which it has donated more than $7 million since its inception.
“Creating this event is the right thing to do for Sonoma County,” commented Honore Comfort,
Executive Director of Sonoma County Vintners. “By joining forces with the Sonoma Valley
Vintners & Growers, we can offer an unbeatable consumer event and increase awareness of
Sonoma County as one of the world’s premier wine regions. It’s greater exposure for Sonoma
County and the members of our two organizations, and even more enjoyable for attendees.”
Sonoma Valley Vintners & Growers Foundation Executive Director Grant Raeside added, “Our
collaboration makes Sonoma Wine Country Weekend bigger than the two individual events
combined, and it puts Sonoma County on a bigger stage. Additionally, we’re passionate about
giving back to the community, and the higher profile resulting from our partnership means that
we’ll be able to do more for our beneficiaries.”
Sonoma Wine Country Weekend is produced by the Sonoma County Vintners and the Sonoma
Valley Vintners & Growers, and proceeds benefit local charities. Beneficiaries for the 2008 event are
local charities that benefit students, children, farm workers and people in need. The 2008 Sonoma
Wine Country Weekend is presented by Visa Signature, whose cardholders will receive exclusive
benefits throughout the event. For more information about Sonoma Wine Country Weekend, visit
www.sonomawinecountryweekend.com or call 800.939.7666.
About the Sonoma Harvest Wine Auction
Since its inception 15 years ago, the Sonoma Valley Harvest Wine Auction Weekend has established
itself as one of the nation’s top wine auctions, drawing visitors from all over the world to the three
day wine classic and fundraiser. In addition to showcasing Sonoma’s unparalleled wine quality and
unrivaled hospitality, the Sonoma Valley Harvest Wine Auction has donated more than seven million
dollars in vital funding to local charities serving children, vineyard and hospitality workers, their families,
and community healthcare. The Sonoma Valley Harvest Wine Auction is produced by The Sonoma
Valley Vintners & Growers Foundation (SVVGF), a unique non-profit organization. Hundreds of vintners
and growers share a mission to promote Sonoma Valley wines and grapes, support cooperation and
collaboration among vintners and growers, and develop community awareness of the industry. For
more information on the SVVGF, visit www.sonomavalleywine.com.
Sonoma County Vintners, the leading voice of Sonoma County wine, is dedicated to increasing
awareness and improving the quality image of its wines to consumers, media, and trade locally and
globally. With more than 60,000 vineyard acres planted among the county’s 13 American Viticultural
Areas (AVAs), Sonoma County is considered one of the world’s premier winegrowing regions, producing
an unparalleled range of varietals and wine styles. SCV has promoted this diversity and quality since
1944, and currently represents more than 135 member wineries. For more information on the wines
and wineries of Sonoma County, visit www.sonomawine.com.
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